Friday, October 14, 2005

 

Good Elements for Website Design in Malaysia


5 important tips to build a good and effective commercial website

1. Identify your objective
You need to identify your objective of building a website : is it for information purpose ? educating purpose or want to sell your products ? Some people say that they want to include ALL of these objectives. Of course, everyone need so. But the problem is , you will lost focus if you trying to put all the objectives in one website in the beginning stage. Further more, it will take very long time to build a website that can achieve the 3 objectives above. Therefore, you need to identify carefully, which one is your primary objective and prepare the materials and information for achieving the objective.


2. Browse the competitors website and prepare your content
If you have no idea about what information should be put in the website, try to browse your competitor website. You will get plenty of information and ideas on the content, design and concept. In addition, describe your product or company information on how your product is superior that others.


3. Find a good website development company.
Unless you know how to design a website, find a good web hosting company and know how to do Search Engine Optimization (SEO) , it is advised that you assign the web design job to a professional web development company. The challenge is how to find a good website development company? You can try to evaluate the companies by using following tips.

a) How long have the companies established ?

b) Who are their existing clients ? any testimonies ?

c) Can you find their clients easily through search engines like Yahoo or Google ? If yes, it means they are able to do SEO.

d) Is there any money back guarantee for SEO services ?

e) How much is the yearly maintenance fee ? what services are included or excluded?

f) How reliable is the web hosting and email service ?

g) If you are selling product online, what are the support they will provide ?


4. Knowing some technical terms and important elements
It is advised that you should know some technical terms on website development. Such as : java script, Flash, payment gateway and etc. (you can find the definition of these technical terms easily in Google search). So that you will understand what the website developer is talking about. Besides, make sure the below important elements should be achieved :

a) Nice clean layout, good graphics work, color coordination. – it makes your visitor impressive.

b) Make your website easy to navigate - so the visitors can easily go from A to B and access information they need.

c) Shorter download time – a page take more than 10 seconds to download is actually encourage people to drive away. If you decide to use graphic animation such as Flash as the welcome page, make sure there is a button “skip” for visitor to select.

d) Make sure your website appear on top 30 position on Yahoo , Google or MSN.

e) Make sure your contact form (feedback form ) is clear , easy to fill up, and most importantly, you need to response to them quickly.


5. Read the statistic report and make necessary updates
Most web hosting services come with statistic report. It is a tool to show how many visitors per day, where are they from, how they find you and how long they browse your website. From this statistic report, you can then make some adjustment to your website. For example, if many visitors find you from a specify keyword in the search engines, then try to increase the relevant information and products in your website.



Above is just a common tips for building a commercial website. If you are selling goods on the internet ( e-commerce site with shopping cart and payment gateway) , there are more areas to be covered. I will post it in the near future.

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